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National Repository of Grey Literature

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Brand management Čeřovský, Michal ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee) The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research. Detailed record

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